Make Text Look Painted on a Wall Using Photoshop's Displace Filter
There’s a specific kind of client request that used to make me quietly panic: “Can you make the logo look like it’s actually on the wall? Like painted there, not just slapped on top?” Sure, no problem. And then I’d spend an hour fiddling with blend modes, drop shadows, and layer opacity, and it would still look exactly like a logo slapped on top of a photo. Flat. Fake. Wrong. The displacement map technique I picked up from this CreativeLive tutorial is the thing that finally cracked that problem for me.