Typography & Text Effects
Why Your Text Effects Look Cheap (And the Layer Style Settings That Fix It)
I had a client once who sent me a logo comp they’d made themselves “just to show the direction.” The text had a drop shadow with a Distance of 47px, a Spread of 0%, and an Opacity of 75%. It looked like the word was floating three inches off the page and casting a shadow onto the moon. They were proud of it. I had to fix it without making them feel bad, which is honestly harder than the actual Photoshop work.