Typography & Text Effects

Why Your Text Effects Look Flat (And the Layer Style Stacking Order That Fixes It)
Typography & Text Effects

Why Your Text Effects Look Flat (And the Layer Style Stacking Order That Fixes It)

I had a client last year who wanted a vintage stamped-ink logo treatment. Simple enough brief. I spent about two hours getting the texture right, the distressing looking natural, the letterforms feeling worn without looking broken. Sent it over. He came back with a screenshot of something he’d found on Pinterest and said, “Can you make it look more like this?” It was almost exactly what I’d made. Almost. The difference was this subtle inner shadow that made the letters feel pressed into the paper rather than printed on top of it.

Why Your Photoshop Text Effects Look Cheap (And the Layer Stack That Fixes Them)
Typography & Text Effects

Why Your Photoshop Text Effects Look Cheap (And the Layer Stack That Fixes Them)

A client sent me a logo file once asking me to “make the text pop a little more.” The text was white. On a white background. I took a long sip of my coffee, charged a rush fee, and got to work. But the real problem wasn’t the contrast. It was that whoever built the file had used a single flat layer with zero depth. No shadow, no highlight, no texture interaction.

Why Your Text Effects Look Cheap (And the Layer Style Settings That Fix It)
Typography & Text Effects

Why Your Text Effects Look Cheap (And the Layer Style Settings That Fix It)

I had a client once who sent me a logo comp they’d made themselves “just to show the direction.” The text had a drop shadow with a Distance of 47px, a Spread of 0%, and an Opacity of 75%. It looked like the word was floating three inches off the page and casting a shadow onto the moon. They were proud of it. I had to fix it without making them feel bad, which is honestly harder than the actual Photoshop work.