Retouching
The Art of Making People Look Better Than They Actually Are
Look, I’m going to level with you: photo manipulation has a bad reputation. People think it’s about creating fake reality and catfishing on dating apps. But honestly? Most of what we do is just helping people look like the best version of themselves. It’s like Spanx for photographs. I’ve been retouching portraits for years, and I’ve learned that the difference between “wow, that’s me?” and “why do I look like a plastic doll?